Taking part in the London Design Festival? Let’s get visible!

Here’s the mistake I see a lot of London Design Festival exhibitors and participants making:

You’re so focused on what you’ll be showing and doing during the festival,
you’re not spending enough time and effort on marketing before the festival.

Let’s be frank — there is a lot to see during LDF, and visitors have to pick and choose how they spend their time.

If you want to be visible in the sea of events and exhibitors, you have to leverage all your marketing opportunities.

Get my free London Design Festival visibility checklist now to see how you’re doing!

Hi! I’m Charlene, and I help creatives show and sell their work. I’m based in NYC now, after 8+ years in London. And yes, I’ll be in town for the London Design Festival 2018!


There are 11 Design Districts for London Design Festival 2018. These geographical clusters of activity have dozens of exhibitors each.

There are 5 Design Destinations, or major trade shows. At 100% Design, designjunction and London Design Fair (formerly Tent London and Super Brands) alone, there will be more than 1,100 design brands exhibiting!

London Design Fair, one of 5 major trade shows at LDF

That doesn’t even count the numerous designers and brands putting on events as London Design Festival partners outside of the districts and destinations.

I will be in London for six full days of LDF attending as a press and trade visitor, and there’s still no way I’ll be able to see all the shows and designers I’d like to see.

Now consider that most people will have only a couple of days, or even a couple of hours, to explore the London Design Festival.

If you’re taking part in LDF, I’m assuming you want to be seen.

Seen by press, buyers, trade visitors like architects, interior designers and other specifiers, as well as new and existing customers.

By the time the festival or your show starts, you should ideally already be on their “must see” list.

And you can help make that happen by spending time and effort on your marketing NOW.

I’d love to send you my free London Design Festival visibility checklist* – get it here!

*The checklist isn’t endorsed by LDF or anyone else official. I just want to improve YOUR chances of being seen during LDF.

This will be my 10th year attending the London Design Festival as a press and trade visitor. Help us find you!

You will NOT be signed up for any mailing lists, unless you choose to sign up. 🙂

Free Webinars for Creatives: Social Media and Pop-Up Shops

You’re invited to Summer School, a series of free online classes, tailored for designers, makers and creatives!

As part of the Future of Design panel at New Designers, I shared that social media and pop-up shops are a major part of how I work with designers and makers. I love them and think they’re so important for showing and selling your work, especially moving forward.

Join me online from anywhere in the world as I share my top tips for social media and pop-ups, and answer your questions, live!

See you in Summer School? 🙂

Show and Sell with Charlene: Free LIVE Webinars for Creatives


Social Media for Designers, Makers and Creatives

Tue 31 July, 10am EST / 3pm BST
Join webinar via Zoom http://zoom.us/j/913917104

Thu 2 Aug, 3pm EST / 8pm BST
Join webinar via Zoom http://zoom.us/j/837655490

1-hour webinar including time for Q&A

Top Tips for Pop-Up Shops

Tue Aug 7, 10am EST / 3pm BST
Join webinar via Zoom http://zoom.us/j/946335789

Thu Aug 9, 3pm EST / 8pm BST
Join webinar via Zoom http://zoom.us/j/728477574

1-hour webinar including time for Q&A


Tip: Not used Zoom webinar software before? I use Zoom because it lets me do fun things like share my iPhone screen with you live. Install Zoom on your computer or device ahead of time so you’re ready to go when the webinar starts (click on one of the meeting links above)!


Hi! I’m Charlene. I help creatives show and sell their work. I’m a NYC/LDN curator and creative business mentor. Under the names Creative Clerkenwell and The Creative Edit, I’ve organized pop-up shops featuring independent designers for over 8 years in London. I teach social media workshops and mentor designer-makers.

I’ll be on these webinars LIVE to answer your questions!


I’ll be coming to you from Brooklyn, NY

But you can join in online from anywhere in the world!

I use a webinar service called Zoom – you’ll be able to see me on video, and you can join in from your web browser or even by phone.

Can’t make these times? I can send you a replay if you register.

Look forward to seeing you there!

Questions? Email me at charlene [at] hicharlene.com

Social Media for Designers and Makers (Workshop)

The Instagram algorithm has changed (again) but the principles of marketing and making sales remain the same!

You need to be seen …
by the right people
at the right time
in the right way

And social media can play a major role in making that happen!

Want to make Instagram and other social media platforms work for your creative business?

Sign up for Social Media for Designers + Makers workshop with Charlene C Lam – we’ve got two dates coming up in London, Sun 1st July and Wed 4th July!

Social Media for Designers + Makers Workshop

  • Replace confusion with clarity
  • Learn to post with purpose
  • Identify your ideal customers and influencers

Here’s what we’ll cover!

Social Media Strategies and Updates

  • Why the typical advice for social media might not apply to designers, makers and artists
  • Strategies and tips for designer and makers with a primary focus on Instagram, touching on Facebook, Twitter and Pinterest
  • Recent changes to social media platforms and how they apply to independent designers and makers

Your Instagram Grid

  • Together, we’ll help you plan your next 9 posts on Instagram — getting the all-important grid pretty, purposeful and suited to your creative business.

Instagram Stories

  • How to use Stories, including captions, stickers, polls and more. Been too shy or confused to use Stories? We’ll tackle that, it’s one of the most important social media features for creatives currently!
  • New Instagram feature, just released: We’ll talk about IGTV (aka Instagram TV) too!

There’s a lot of social media information out there, and it’s easy to get confused and overwhelmed.

The workshop will be tailored for designers, makers, artists and creative businesses.


Social Media for Designers and Makers

Sunday, 1 July, 2-4pm

Craft Central Summer Market at The Forge, E14

2-hour group workshop, plus 1 week of personalized social media coaching*

£45 per person

£40 for Craft Central network members and New Designers exhibitors

£30 for exhibitors at Craft Central’s Summer Market

Book via Eventbrite

Maximum 10 attendees

*Personalized social media coaching will be done via Instagram and/or Twitter DMs, with Charlene giving feedback as you implement what you’ve learned!

Boost your social media skills on a Sunday, and come early or stay after for designer-maker shopping at Craft Central’s Summer Market.

Craft Central at The Forge
397-411 Westferry Road, London, E143AE
Nearest station: Mudchute DLR. The DLR connects with the tube at Canary Wharf, Bank and Stratford.


Social Media for Designers and Makers

Wednesday, 4th July, 11am-1pm

The Trampery, Old Street, Shoreditch

2-hour group workshop

£50 per person, plus 1 week of personalized social media coaching*

Special pricing for exhibitors at Craft Central’s Summer Market and New Designers – see eventbrite link

Maximum 6 attendees

A smaller group workshop means extra time for Q&A and personalized feedback!

Book via Eventbrite

*Personalized social media coaching will be done via Instagram and/or Twitter DMs, with Charlene giving feedback as you implement what you’ve learned!

The Trampery
239 Old St
London EC1V 9EY
Less than 10min walk from Old Street station

Want more individual attention and personalized advice?

A limited number of in-person 1:1 sessions are also available Tue 3rd July and Wed 4th July while I’m in town. Contact charlene [at] hicharlene.com to inquire.

*Hi! I’m Charlene C Lam. I help creatives show and sell their work. I curate pop-up shops under the names The Creative Edit and Creative Clerkenwell, provide training and mentoring to designers and makers, and speak about creative business.

Can’t make this training? Sign up for the Show + Sell with Charlene newsletter to be alerted to future opportunities or email me charlene [at] hicharlene.com to schedule your own.

Social Media Tips for a Design and Craft Fair

Welcome, designers and makers!

If you’re exhibiting at MADE London Marylebone, best wishes for a great show.

As you’re prepping your products and display for the fair, don’t neglect your social media presence!

I’m Charlene of Creative Clerkenwell and The Creative Edit.
I help creatives show and sell their work.
I’m a curator, creative business mentor and a big fan of social media.

In this mini video training, I’ll share my tips for using Twitter, Instagram and Facebook before, during and after the show to:

  • increase your visibility
  • make the most of the opportunity
  • build relationships

If you’re physically present at your stand but absent on social media, you’re missing out on multiple opportunities to get your work seen.

And getting seen by the right people leads to more sales!

Subscribe to my creative business newsletter to get your free social media worksheet!

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Hope you found these tips about using social media at a design and craft fair helpful!

Have more questions? Comment below, or a question to sayhi@hicharlene.com

Want more help or personalised advice? Sign up to my newsletter to get more social media tips, creative business advice, and news of upcoming workshops!