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Social Media for Designers

Now more than ever, it’s important for designers, makers and creative brands to take ownership of their stories.

The Instagram algorithm and social media platforms may change (again and again!) but the principles of marketing and making sales remain the same:

You need to be seen …

by the right people
at the right time
in the right way

And social media can play a major role in making that happen, especially as people work from home and seek more ways to connect and be inspired.

Whether you’re stepping up your online marketing or adjusting your current messaging, you’ll be introduced to favorite frameworks and top tips for social media strategy that you can apply NOW.

What we’ll cover in this webinar:

In this webinar with creative business consultant and social media expert Charlene C Lam, we’ll cover:

  • How to identify which platforms are right for you and your design business
  • Which strategies can help you get the best return on your time and effort
  • How to come up with content that’s relevant for your audience and your business
  • Top tips for telling your product, service or brand’s stories
  • Includes time for Q&A

How to attend the webinar:

Date and time:
Tue April 21st
2pm EST (11am PST)

60-minute webinar via Zoom.
Replay will be made available to registered attendees.

Cost: $45.
Book via Eventbrite

Sliding Scale available – email charlene@hicharlene.com to inquire.

About Charlene

Charlene C Lam is a NYC-LDN curator, creative business coach and social media expert.

With degrees in mass communications from UC Berkeley and surface/textile design from the Fashion Institute of Technology (FIT), Charlene specializes in helping creatives to show and sell their work by telling better stories.

Frustrated by generic social media advice, she developed a specialty in social media for creative businesses, sharing her insights through talks, workshops and new content series Show & Sell with Charlene.

Charlene has spoken about creative business, experiential retail and social media at events like Talks at 100% Design during the London Design Festival and Brooklyn Designs (NYC), and works with clients like WantedDesign, the British Institute of Interior Designers (BIID) and independent design brands.

Questions? Email charlene [at] hicharlene.com

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Social Media for Designers and Makers (Workshop)

The Instagram algorithm has changed (again) but the principles of marketing and making sales remain the same!

You need to be seen …
by the right people
at the right time
in the right way

And social media can play a major role in making that happen!

Want to make Instagram and other social media platforms work for your creative business?

Sign up for Social Media for Designers + Makers workshop with Charlene C Lam – we’ve got two dates coming up in London, Sun 1st July and Wed 4th July!

Social Media for Designers + Makers Workshop

  • Replace confusion with clarity
  • Learn to post with purpose
  • Identify your ideal customers and influencers

Here’s what we’ll cover!

Social Media Strategies and Updates

  • Why the typical advice for social media might not apply to designers, makers and artists
  • Strategies and tips for designer and makers with a primary focus on Instagram, touching on Facebook, Twitter and Pinterest
  • Recent changes to social media platforms and how they apply to independent designers and makers

Your Instagram Grid

  • Together, we’ll help you plan your next 9 posts on Instagram — getting the all-important grid pretty, purposeful and suited to your creative business.

Instagram Stories

  • How to use Stories, including captions, stickers, polls and more. Been too shy or confused to use Stories? We’ll tackle that, it’s one of the most important social media features for creatives currently!
  • New Instagram feature, just released: We’ll talk about IGTV (aka Instagram TV) too!

There’s a lot of social media information out there, and it’s easy to get confused and overwhelmed.

The workshop will be tailored for designers, makers, artists and creative businesses.


WORKSHOP #1 IN E14

Social Media for Designers and Makers

Sunday, 1 July, 2-4pm

Craft Central Summer Market at The Forge, E14

2-hour group workshop, plus 1 week of personalized social media coaching*

£45 per person

£40 for Craft Central network members and New Designers exhibitors

£30 for exhibitors at Craft Central’s Summer Market

Book via Eventbrite

Maximum 10 attendees

*Personalized social media coaching will be done via Instagram and/or Twitter DMs, with Charlene giving feedback as you implement what you’ve learned!

Boost your social media skills on a Sunday, and come early or stay after for designer-maker shopping at Craft Central’s Summer Market.

Craft Central at The Forge
397-411 Westferry Road, London, E143AE
Nearest station: Mudchute DLR. The DLR connects with the tube at Canary Wharf, Bank and Stratford.


WORKSHOP #2 BY OLD STREET

Social Media for Designers and Makers

Wednesday, 4th July, 11am-1pm

The Trampery, Old Street, Shoreditch

2-hour group workshop

£50 per person, plus 1 week of personalized social media coaching*

Special pricing for exhibitors at Craft Central’s Summer Market and New Designers – see eventbrite link

Maximum 6 attendees

A smaller group workshop means extra time for Q&A and personalized feedback!

Book via Eventbrite

*Personalized social media coaching will be done via Instagram and/or Twitter DMs, with Charlene giving feedback as you implement what you’ve learned!

The Trampery
239 Old St
London EC1V 9EY
Less than 10min walk from Old Street station


Want more individual attention and personalized advice?

A limited number of in-person 1:1 sessions are also available Tue 3rd July and Wed 4th July while I’m in town. Contact charlene [at] hicharlene.com to inquire.


*Hi! I’m Charlene C Lam. I help creatives show and sell their work. I curate pop-up shops under the names The Creative Edit and Creative Clerkenwell, provide training and mentoring to designers and makers, and speak about creative business.

Can’t make this training? Sign up for the Show + Sell with Charlene newsletter to be alerted to future opportunities or email me charlene [at] hicharlene.com to schedule your own.