Now more than ever, it’s important for designers, makers and creative brands to take ownership of their stories.
The Instagram algorithm and social media platforms may change (again and again!) but the principles of marketing and making sales remain the same:
You need to be seen …
by the right people
at the right time
in the right way
And social media can play a major role in making that happen, especially as people work from home and seek more ways to connect and be inspired.
Whether you’re stepping up your online marketing or adjusting your current messaging, you’ll be introduced to favorite frameworks and top tips for social media strategy that you can apply NOW.
What we’ll cover in this webinar:
In this webinar with creative business consultant and social media expert Charlene C Lam, we’ll cover:
- How to identify which platforms are right for you and your design business
- Which strategies can help you get the best return on your time and effort
- How to come up with content that’s relevant for your audience and your business
- Top tips for telling your product, service or brand’s stories
- Includes time for Q&A
How to attend the webinar:
Date and time:
Tue April 21st
2pm EST (11am PST)
60-minute webinar via Zoom.
Replay will be made available to registered attendees.
Book via Eventbrite
Sliding Scale available – email firstname.lastname@example.org to inquire.
Charlene C Lam is a NYC-LDN curator, creative business coach and social media expert.
With degrees in mass communications from UC Berkeley and surface/textile design from the Fashion Institute of Technology (FIT), Charlene specializes in helping creatives to show and sell their work by telling better stories.
Frustrated by generic social media advice, she developed a specialty in social media for creative businesses, sharing her insights through talks, workshops and new content series Show & Sell with Charlene.
Charlene has spoken about creative business, experiential retail and social media at events like Talks at 100% Design during the London Design Festival and Brooklyn Designs (NYC), and works with clients like WantedDesign, the British Institute of Interior Designers (BIID) and independent design brands.
Questions? Email charlene [at] hicharlene.com